Pilote Media Opens Australian Office.
Pilote Media, the digital & sports marketing agency founded in London in 2008 is set to open an Australian office.
The agency, which specialises in online marketing techniques such as SEO, mobile marketing and social media will initially be based in Melbourne.
Founder and CEO, David Fuller said:
It’s great to be coming home. There are some great Australian companies who are doing great things, both at home and overseas and we want to be able to help them using the latest online marketing techniques. Having operations in Australia will allow us to utilise the best digital marketing ideas from around the world and benefit our Australian and global clients.
Pilote is set to bring some new technologies to the Australian market including a cloud-based SEO platform that allows businesses of any size to take control of their search engine optimisation processes.
SEO is one area of online marketing that we think we can bring something new to Australia. We’re committed to providing a ‘transparent seo’ service where our clients own the process and all the intellectual property associated with it. There are a lot of SEO companies who still operate in a ‘black-box’ and just give their clients a report at the end of the month. Our process helps the whole company be involved.
Pilote is also looking too promote Australian companies abroad using its international networks and expertise.
Christina Ioannidis, one of Pilote’s senior marketing consultants who specialises in international marketing said:
Australian manufacturers are doing it tough at the moment due to the high dollar, but there are some really world-class Australian companies that are making great products and delivering great services and we want to help them compete on the world stage. Online marketing is one of the best ways to do that – especially social media. Brands can engage customers all around the world and create brand ambassadors and evangelists who act as a virtual sales force in almost any country.
As well as focussing on digital and online marketing, Pilote will promote content creation and ‘brand journalism’ as a way for companies to succeed at SEO and social media.
Good content is an asset that can give you a return on investment right across your marketing and communications activities. We are big advocates of ‘brand journalism’ which has benefits for SEO, but also engages prospects, clients and internal customers. Feeding social media can be time consuming, but a good content strategy helps you get on top of Facebook updates and Tweets as well as more traditional outlets like press releases.
For more information about Pilote Media in Australia, call 03 9010 5502 or email us.