Pilote Media at the Melbourne Internet Show.
So we are back in Melbourne, talking to partners and interviewing content producers for our Brand Journalist team, and we just happened to be in town for the Melbourne Internet Show at Jeff’s Shed (otherwise known as the Melbourne Convention and Exhibition Centre).
We thought we would do a bit of mystery shopping for SEO, just to see what companies in Melbourne are being offered.
Our first surprise was that many of the companies exhibiting at the Melbourne Internet Show were not from Melbourne at all. Many were from Sydney and one was from California.
Our second surprise was that several of the companies that had SEO written in big letters on their exhibition stands, didn’t really do SEO and we suspect they get in a sub-contractor or freelancer should anyone ever ask them about it.
We shouldn’t be surprised these days to find a couple of SEO agencies reluctant to talk about how they actually did SEO. None would reveal if they used platforms like SEOMoz or Raven Tools or Linkdex.
Only one admitted to buying links, saying – “because if everyone else is, sometimes you have to in order to compete.”
You should always be wary of an SEO company that charges the same price to do SEO for a head-tail keyword in a very competive space as a relatively uncompetitive keyword. While the process might be the same, the amount of time and effort required for one is a lot more than the other.
Like many of these exhibitions at the moment, the buzz is around Social Media. Everyone is an expert – but just as LinkedIn is a way for recruiters to do background checks on potential hires, Twitter is a great way to see if digital marketing experts are ‘walking the walk.’ Several of the speakers at the Melbourne Internet Show are not on Twitter, and some that are have just a handful of followers.
We think that Melbourne companies deserve a bit better. We know that we have a better SEO solution that what we saw on the day, and we also think that we can deliver great value across the range of digital marketing services including Social Media.