Lack of Diversity is Bad Marketing.
Despite the research that shows that having more diverse teams and boards is good for business, Australian business doesn’t seem to be changing, and that’s bad news for Australian consumers. A new study, reported in Melbourne’s Age newspaper, suggests that Australian CEOs aren’t too interested in diversity with only 22% of 1200 Chief Exectutive Officers saying that they have appointed – but worse – even intend to appoint a female senior manager. When asked if they had any women in, or intended to appoint any women to, senior management (a C-level job)...
read moreHow Event Marketing is Done in St Thomas.
Melbourne is known around the world as being a place that stages great sporting events. From the Melbourne Grand Prix to the Australian Open Tennis and the annual Festival of Sails – one of Australia’s oldest sporting festivals. This week, I’ve been a guest of US Virgin Island Tourism and the International Rolex Regatta on St Thomas in the Caribbean, to see how a small sailing event has worked with its title sponsor – Rolex – for 39 years and how local businesses benefit from sponsorship as part of their marketing strategy. The one marketing tip that I will take...
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