Latest Digital Marketing News
Yacht Club Marketing Made Easier Through Workshop.
Pilote CEO, David Fuller was recently invited as a Guest Speaker to present to the International Council of Yacht Clubs (ICOYC) at the Royal Southern Yacht Club in the UK. The topic for his speech was ‘Social Media for Yacht Clubs‘. The Commodores and senior management of more than 20 of the world’s biggest yacht clubs met to discuss many aspects of Yacht Club management including pressing issues relating to attracting and retaining members. David’s speech covered some of the ways in which Yacht Clubs can use...
read morePilote Deliver Two New Websites For Clients
Pilote Media’s WordPress team have completed and launched two websites for two very different clients – a Jazz singer in Melbourne and a Physical Trainer in Arizona. Each site presented different challenges, but both clients are happy with the results. New Website for Wendy Lee Taylor. Wendy is a singer, dancer, actress, songwriter and seamstress. Wendy’s talents cover so many facets of the entertainment industry. Her career has taken her from her home town Melbourne, to Japan, Paris, and London’s West End. Earlier this year,...
read moreLack of Diversity is Bad Marketing.
Despite the research that shows that having more diverse teams and boards is good for business, Australian business doesn’t seem to be changing, and that’s bad news for Australian consumers. A new study, reported in Melbourne’s Age newspaper, suggests that Australian CEOs aren’t too interested in diversity with only 22% of 1200 Chief Exectutive Officers saying that they have appointed – but worse – even intend to appoint a female senior manager. When asked if they had any women in, or intended to appoint...
read morePilote Media at the Melbourne Internet Show.
So we are back in Melbourne, talking to partners and interviewing content producers for our Brand Journalist team, and we just happened to be in town for the Melbourne Internet Show at Jeff’s Shed (otherwise known as the Melbourne Convention and Exhibition Centre). We thought we would do a bit of mystery shopping for SEO, just to see what companies in Melbourne are being offered. Our first surprise was that many of the companies exhibiting at the Melbourne Internet Show were not from Melbourne at all. Many were from Sydney and one was...
read moreHow Event Marketing is Done in St Thomas.
Melbourne is known around the world as being a place that stages great sporting events. From the Melbourne Grand Prix to the Australian Open Tennis and the annual Festival of Sails – one of Australia’s oldest sporting festivals. This week, I’ve been a guest of US Virgin Island Tourism and the International Rolex Regatta on St Thomas in the Caribbean, to see how a small sailing event has worked with its title sponsor – Rolex – for 39 years and how local businesses benefit from sponsorship as part of their marketing...
read moreBrand Journalist Team Being Built In Melbourne & Sydney.
When Pilote Media opens its Australian office later this year, there will be a content production team eager to help companies in Melbourne and Sydney make the most of brand journalism strategies. Brand journalism is a growing trend amongst companies who are using professionally produced content to help them with their marketing communications, search engine optimisation and content hungry social media. The Pilote brand journalism team will include business authors, journalists, bloggers, film makers and photographers, all of whom have been...
read morePilote Media Opens Australian Office.
Pilote Media, the digital & sports marketing agency founded in London in 2008 is set to open an Australian office. The agency, which specialises in online marketing techniques such as SEO, mobile marketing and social media will initially be based in Melbourne. Founder and CEO, David Fuller said: It’s great to be coming home. There are some great Australian companies who are doing great things, both at home and overseas and we want to be able to help them using the latest online marketing techniques. Having operations in Australia...
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