Online Marketing Services
A website is not enough anymore. These days, you need to think about your web presence.
One Step Back, then Three Steps Forward.
Before you decide to spend more of your marketing budget online, we suggest you get your marketing fundamentals right. Looking at your digital marketing strategy can often show up weaknesses in your brand, product mix and other business model issues, but that’s okay – because Pilote is not just a digital agency.
Our online marketing services cover everything from pay-per-click (PPC) advertising to the latest ways to leverage platforms like YouTube to attract customers, but rather than give you a generic package, we work with you to build a plan that is specific to your marketing needs.
Our Digital Marketing Services.
Here are just a few of the tools that we have in our digital marketing bag of tricks. Our search marketing services are on a separate page.
Plan to Succeed.
Online marketing can have immediate effects. We can deliver new visitors and customers to your site within minutes of setting up a digital marketing campaign, however – the bills start immediately too.
Which is why taking the time to work out a plan, including objectives and budgets is essential.
Not all businesses are the same, so we like to take some time to understand exactly what your marketing goals are, who your competitors are and what parts of a digital marketing plan will deliver the best results for you.
An online marketing strategy can include a road-map for your website, your company policies in relation to social media, consideration of mobile and apps, search marketing and online advertising campaigns and the planning and production of content.
Online Advertising – Display, PPC, Affiliate Marketing
While online marketing strategies like SEO can deliver long-term benefits, your digital marketing plan should also include tactical advertising, which can bring immediate results.
Internet advertising platforms like Google Adwords can reach your customers wherever they are online, while social networks like Facebook and Linkedin can target the smallest niches with amazing results.
Whether you want to promote awareness of your brand using display advertising, increase your social media following for long-term engagement or execute highly targeted tactical campaigns, we will design, manage and deliver results.
Social Media for Marketing – “Walking the Walk”.
The phrase ‘Social Media’ might be relatively new, but the fundamentals of community and word-of-mouth that drives online social interaction have been around as long as the concept of business.
We have been doing digital marketing long enough to have seen social networks like Bolt.com, Friends ReUnited and MySpace come and go. While Facebook and Twitter and Pinterest might be cool now, they might not always be. While they are – smart tactical marketing managers should be making the most of the marketing opportunities they offer.
Social Media is not just about organic conversations with your customers. Platforms like Facebook are incredibly powerful online advertising providers.
As with all our work, we start with a plan to decide which social media will give you the best results. after we create your social media strategy and policies, we help you with content, which you will need a lot of to fuel the social media machine. Then we build your followers, likes, views and channel that activity back to your website or into your stores.
Mobile Marketing – Promote on iPhone, iPad, Android and more…
You don’t have to be sitting at your desk anymore to search for products and services online. An increasing number of your customers are making decisions using their GPS enabled, web connected, mobile devices.
But just because everyone else is building an app, doesn’t mean you have to. You might be better to concentrate on making sure that your website works on a small screen or that your business comes up on Google Maps.
We started doing mobile marketing in 1999. Back then, the coolest mobile device was the Palm Pilot, and we built apps for that. We also created SMS marketing campaigns for big brands and sports teams and we put all our experience into anything mobile we do now.
Web Design & CMS Based Websites.
Chances are that your business has a website. If you’ve just spent a lot of money to get it re-done, we hope that it is working for you. If you have a niggling feeling that you should do something about your website, because it is hard to update or it doesn’t work on mobiles, or Google can’t read it, then we can help.
We’ve built hundreds of websites for all kinds of people. From sports-stars to documentary makers. From authors to consultants. Every website has a different look and feel, but all come standard with a content management System (CMS), gallery, contact forms and ways to interact with social media.
We like WordPress, but can also use tools like Joomla, or even Drupal. These platforms are supported by thousands of developers worldwide and rich functionality can be added at an affordable price. Add-ons include e-commerce shopping carts, multi-language, video embedding, RSS feeds and more.
A final word on websites. There are companies that will sell you a website for a couple of hundred bucks. We won’t. Your website is your global flagship store and probably your hardest working promotional asset. Allocate funds appropriately, even if it means cutting spend elsewhere.
The Importance of Content.
Digital and online marketing can be presented as a technical thing, but in reality, the technology piece is easy.
Increasingly, the success of online marketing comes down to content.
But… creating good, relevant, engaging, SEO friendly, viral content is hard – and expensive. Good writers though can be the difference between a digital marketing campaign that works and one that just takes up time and resource with no real benefit.