PR, Consulting, Training and More…
In Companies that Win – Everyone is ‘in’ Marketing.
We live in a world where every voice counts. Every employee is an evangelist. Every customer is a brand ambassador.
Sometimes, when we are creating a marketing culture in a company, to deliver the best results, we need to look further than just the marketing department.
It’s not something that every business is comfortable with, but for those that really want to win, we provide services that help to build a better foundation under the marketing plan and ultimately build a better business.
Here are some of the other services that Pilote Media provide
Content Creation – More Important Than Ever
In a recent survey, over 85% of marketing professionals cited content creation as one of their biggest marketing challenges.
Our writers, video producers, artists, animators and photographers know how to tell stories about your company’s products and services in a way that will engage prospects and keep customers loyal.
Whether it be website copy, press releases or linkbait, our content production team can help you, so call us on 03 9010 5502 or read more about our content production services.
Stuck in A Rut? Innovation Can Sometimes Need a Catalyst.
Tom Peters once said words to the effect of:
Innovation is when the wrong product is used by the wrong person for the wrong purpose.
Sometimes you can get too close to your business to make the best decisions about products and services. Our product innovation specialists can provide everything from market research to business requirements documents to creative thinking sessions to get you thinking outside the box.
We also have a specialist diversity team that can provide you with insights from points of view that you might not have within your team. Avoid the ‘groupthink’ that can happen when all your people are from the same background or the same gender.
Talk to us about helping to create new products and services or brand extensions. Call 03 9010 5502 or send us a note.
Build Long Term Intellectual Property Through Training.
We are happy to be your outsourced marketing department, or SEO experts or content production team, but you might want to build these competencies in-house to create long term value for your company and brand.
Helping your people develop skills and expertise might make our services redundant in the long term, but we want to see your business grow and to do that, we might need to provide training to key individuals or whole teams about how to get better results.
- Maybe your business development people need some tips on networking.
- Maybe your export team needs some training about how to do business with different cultures.
- Maybe you want to give non-marketing people an appreciation of how important marketing is to the business, or
- Maybe you want to bring your board up to speed on what this ‘social media’ thing is all about.
Our qualified trainers can deliver off-the-shelf courses, or we can customise courses just for you and your business needs.
Talk to our training team on 03 9010 5502 or drop us an email.
PR – But Not As You Know It.
PR can be pretty hit and miss. We are not a PR company, which is why we do PR better than most. Let us explain.
Most PR agencies are full of dumb kids who get paid nothing and are churned through as fodder for the Chardonnay drinking account directors who still think that lunch with the right columnist will fix things. Are we being unfair?
Maybe to some. But we’re guessing if you’ve ever paid a retainer to a PR company, you got very little in return except for a nice book of cuttings and no real measurable ROI to mention.
- What if PR was as accountable as online marketing?
- What if PR was measured down to the last link, or like, or share or Tweet?
- What if we told you that we don’t care if we don’t get you in the paper, but we will fight to get you in the online edition with a link to your website?
- What if we told you that instead of inviting the ‘press’ we were going to find you 5 bloggers who influenced the very people who were in the market for your goods and services?
Management Consulting Without the Endless Powerpoint Decks.
Ever get the feeling that your management consultant just dusted off the report for the last client, changed a couple of words and hoped you wouldn’t notice that the recommendations were not quite useful enough to be implemented?
We’ve been there.
We don’t really want to sell you management consulting, that’s why this page is buried on the website, but we are good at it and we don’t charge as much as the guys who advertise on billboards at airports or sponsor PGA golfers.
Often it makes sense to get the fundamentals of your business right before spending money on marketing. We can help you with change management, IT strategy, business process management, channel strategy, market development and a whole range of other management consulting projects.