Content Production and Copywriting

SEO, Social Media and Marketing are all Driven by Content Production.

They say ‘Content is King‘ – and it has never been more true.

Online marketing is not about technology, it is about engaging your stakeholders in a relationship using relevant, interesting, amusing, understandable, keyword based, sharable, link-worthy content.

From website copy to press releases to blog articles to Twitter updates – Pilote Media creates content that is mindful of your keywords and your brand values.

But it’s not all about words. We also produce video, audio, infographics, animation and photography.

Our content team have incredibly diverse backgrounds, expertise and life experience. We are just as comfortable talking about tap dancing as we are about technology.

Soothing the Content Creation Pain Point

In a recent survey of B2B marketing professionals – 88% cited content related issues as their biggest marketing challenges.

  • 41% have a challenge producing the kind of content that engages prospects and customers.
  • 20% have a challenge to produce enough content.
  • 18% have a challenge in finding the budget to produce content
  • 7% have a challenge producing enough variety of content
  • 1% have a challenge licensing content.
Pilote Media solve the content creation challenge with a ‘brand journalism’ approach that uses qualified, professional writers, trained as journalists.
Our content creation specialists know how to tell a story. They think about audience  and care about accuracy. They can find stories that are exciting where you can’t think of anything interesting to say about your product or service.

Content Creation with SEO in Mind

A huge part of a successful SEO strategy is making sure that your keywords are being used in your communications. This includes keyword rich copy on your website as part of On-Site SEO as well as press releases that are sent to journalists or bloggers or posted on article submissions sites.
There are very few PR people who understand the importance of keywords and links in communications. As well as creating content that has your keywords in mind, we also train other members of your team to think about keywords when they are producing brand assets, social media updates or talking to the media.
Good content in the form of video and infographics  can also have a huge impact on your SEO. Video can help you leap-frog larger companies by being listed in enhanced listings and infographics can be great link-bait – giving people a reason to link to your site.

Content Creation for Social Media

Keeping the flow of content flowing to your social media outlets can be tough. Constantly coming up with interesting, relevant blog updates, facebook posts and Twitter posts can be overwhelming for a company that might have written a news story once a month in the past.
We have strategies to create content for social media that are tried and tested. No matter what your business, we can create stories that will engage your prospects and convert them into customers.
To discuss your content creation requirements call 03 9010 5502 or write to us.