Search Engine Optimisation
Transparent SEO Using World Class Software.
Search Engine Optimisation (SEO) can seem like a bit of a mysterious dark art. The processes of getting your business to the top of Google for search phrases or keywords that your customers use, are often shrouded in mystery. Some SEO consultants don’t like to give away their secrets – but Pilote is different.
We’ve partnered with a world class SEO software platform to make SEO a transparent business process. Using this world class software, we can help you develop SEO as an in-house capability or act as your outsourced SEO team – either way – you are in total control.
The SEO Cycle.
Good search engine optimisation is an ongoing process. Insights that are learnt are fed back into the process. Here are the four stages of the process.
Keyword research is a fundamental building block for successful SEO.
Learning the keywords that drive searches that result in leads and revenue rather than just more traffic can require a mind-shift, but the benefits go beyond SEO. Knowing which words and phrases your customers respond to can also impact your branding.
On-Site SEO consultants talk in baffling terms like meta-tags and 301 redirects, but many modern CMS web platforms like WordPress and Joomla do a lot of the work for you.
Getting the Title text right is only part of on-site SEO. The rest is about great content. Great content in the eyes of Google is relevant, easily read and engaging enough that people will want to link to it. On-Site SEO requires great copywriters who understand your market.
We use the best SEO link data available to find influential sites that will link to you. The same SEO platform allows us to find websites that are linking to your competitors.
As part of our Transparent SEO offer, we give you complete access to our SEO platform so that you can develop the reports that are most relevant for your business. We can build customised dashboards that help you work out what is working and what isn’t. This can be fed back into the process to complete the SEO cycle.