Local SEO – Making the Most Of Google Maps & Mobile.
Find Customers Near Melbourne, Sydney…
Even if you are a national brand, you probably still have local branches, dealers, stores and offices. Local SEO is the process of getting your business found by people who are not just searching for a product or service, but are searching for a product or service near them.
Increasingly, local searches are performed on mobile devices. This means that as part of your on-site SEO strategy you need to consider how your site appears to someone using it on an iPhone or Blackberry.
If someone searches Google or another location based service, like Foursquare or Qype, from their GPS enabled phone – the service will know where the customer is, but does it know where you are?
Just like traditional SEO, providing search engines with evidence is the best way to win the local SEO battle. So the Local SEO toolkit includes many of the processes that are used traditionally to get you to the top of the rankings.
Google and other search engines use some of the following evidence to locate your business.
- Strong onsite optimisation including location specific keywords.
- Good on-topic generic links.
- Local links and local citations
- Reviews from customers.
- Complete local profiles including local phone numbers and address.
Good Local SEO is Also Good Business
Chances are that you left those websites because one of the old rules of business still holds strong:
People don’t do business with businesses, they do business with people.
So once again, on-site SEO including interesting, relevant content drives the SEO process. Putting your phone number on every page of your site is not just good for Local SEO evidence, it also helps your customers buy from you. Putting your address on your site not only helps Google know where you are, it helps your customers find you.
So if you want to find us, and talk about Local SEO, then call us on 03 9010 5502 or if you want to send us an email you can do that too.