Keyword Research – The Foundation of SEO.
Finding Keywords that Result in Leads and Sales.
You may have recieved an email from a random SEO consultant selling services like keyword research that says words to the effect of:
Your website is not ranking top in Google organic search for many competitive keyword phrases.
Chances are that this company doesn’t know your business, your products or services, your competitors or the phrases which you can successfully rank at the top of Google for. And knowing your business and your products and services is essential because not all keywords are the same.
For example – someone searching for ‘Silver Car‘ wants something different to someone searching for ‘Silver Abarth Dealer near South Yarra‘. One of these keywords might result in someone downloading a photo of a silver car, the other is more likely to convert to someone visiting a dealer, perhaps taking a test-drive and buying a car.
Keyword Research – The Foundation of SEO
Some SEO experts will tell you that link-building is the most important part of Search Engine Optimisation, but building links for the wrong keywords is a waste of precious SEO resources.
That’s why keyword research is so important and should not be rushed.
A whole industry exists, just to help SEO experts do keyword research. There are many stand-alone systems that recommend the best keywords, using competitiveness and search volume and other criteria. Many of these tools are free, including perhaps the most well-known from Google itself.
At Pilote, we use an integrated SEO platform that incorporates the Google keyword research tool. Keywords can be researched then added to task lists that follow the keyword through the SEO process – from creating pages and content related to the keyword to building links and tracking the rankings for that keyword over time.
Starting From What You Know
Chances are you are already running Google Analytics. Even if your website is not optimised for search engines, there are probably some keywords that you are already being found for.
Google Analytics reports lots of keywords you’re found for but you may not be monitoring how you are performing for these words over time. Understanding the rankings of keywords you are being found for gives you the ability to identify keywords that can be tweaked to get you to the top fastest.
Using some of the best SEO data available, we can accelerate the Keyword research for your specific business as well as identify key phrases that your competitors are using to attract customers.
What’s more – we give you all this data – because it’s yours, not ours. It’s part of our transparent SEO offer.
Keyword Research is just the beginning of our integrated SEO services. To find out more – Contact us.